Google Ads & YouTube Ads · San Diego

Google and YouTube ads that actually convert.

Big-brand media buying and a filmmaker's eye, for local businesses and ecommerce brands ready to grow on Google.

Book a free audit See the results

$500M+

in ad spend managed

9+ years

running Google and YouTube ads

$40K → $300K

daily spend scaled, CPA held

14+ years

behind the camera

Pick your path

Three ways we work together. Most clients start with one and add the others.

Local Business

Show up when nearby customers search, and turn those searches into calls and bookings.

  • Google Search campaigns
  • Local Services Ads
  • Google Business Profile optimization
  • Call and form conversion tracking
Grow my local business →

Ecommerce

Scale Google spend profitably with the same playbook used on major DTC accounts.

  • Shopping and Performance Max
  • Product feeds and Merchant Center
  • YouTube and Demand Gen
  • Attribution and incrementality testing
Scale my brand →

YouTube Video

Video ads shot and cut for YouTube, with hooks tested the way a media buyer would.

  • In-stream, Shorts and Demand Gen creative
  • Editing and iterations of your footage
  • Hook and format testing
  • Brand films and UGC-style ads
Make better video ads →

How it works

01

Audit

A free look at your Google Ads account, tracking and creative. You get a clear list of what to fix first.

02

Cut

We rebuild the campaigns and the creative together, so your search ads and YouTube videos tell one story.

03

Convert

Test, measure what is truly incremental, and scale what works. Weekly reporting in plain English.

Results

Telehealth brand · Google Search + Demand Gen

$40K to $300K+ per day

Daily spend scaled more than 7x without CPA degradation.

Subscription supplement brand · Google Ads

$500 to $30K per day

Grew into a brand later acquired by Unilever.

Shaun Malinao, founder of Cut & Convert
About

Media buyer by trade. Filmmaker at heart.

I'm Shaun Malinao. For 9+ years I've run Google and YouTube ads for some of the fastest-growing DTC brands in the country, managing $500M+ in spend.

I've also spent 14+ years behind a camera, including filming weddings across San Diego with Rolling Path Studios. Cut & Convert brings both together: campaigns built by a strategist, creative made by a filmmaker.

Let's see what's leaving money on the table.

Free 30-minute audit of your Google and YouTube ads.

Book a free audit